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Fallstudie
Web & AppHandel & LogistikKunde: Tufan Group
Tufan Group Multi-Sector Corporate Web Presence
- Web- und App-Entwicklung
Wie wir die Herausforderung gerahmt, Kompetenzen gebündelt und als ein verantwortliches Team geliefert haben.
Die Herausforderung
Tufan Group needed one credible house brand for a Swiss-rooted enterprise since 1963: commodity trade, agriculture and livestock, logistics and transportation, and industrial manufacturing, alongside tangible assets (hospitality, retail and mixed-use, fuel retail, warehousing) and a global footprint story without fragmenting the narrative.
Discovery / Diagnose
During Discovery we found that Tufan Group's diversification across trade, agriculture, logistics, manufacturing, and hospitality created narrative fragmentation. The challenge was presenting a 60+ year Swiss legacy across five sectors without diluting the parent brand or confusing investor and partner audiences.
Unsere Lösung
Wir planen und liefern als ein Full-Service-Team. Die Liste unten nennt die wichtigsten Kompetenzbereiche, die in diesem Mandat zusammenkamen, vor der vollen Story.
Kombinierte Kompetenzen
- Positioning for diversified trade, ag, and logistics
- UX and visual design for corporate group storytelling
- Marketing website build and launch
- Content architecture for sectors, assets, footprint, and leadership
We led with trade, build, and evolve, structured business sectors and asset pillars for scanning, surfaced HQ and regional operations proof, and launched a responsive marketing site with team and consultation paths plus contact details aligned to institutional partners and investors.
Ergebnisse
Launched a corporate group site where sector breadth reinforces rather than fragments the brand. HQ and regional operations proof, leadership visibility, and a clear consultation path serve institutional partners and investors.
Output & Umsetzung
Nächster Schritt
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