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Fallstudie
Grafikdesign & BrandingHandel & LogistikKunde: Tianrui Supply Chain Limited
Tianrui Supply Chain Limited Logo & Visual Identity
- Grafikdesign & Branding
Wie wir die Herausforderung gerahmt, Kompetenzen gebündelt und als ein verantwortliches Team geliefert haben.
Die Herausforderung
Tianrui Supply Chain Limited needed a distinctive, credible logo and visual anchor that works across digital and print touchpoints: clear recognition at small sizes, flexibility on light and dark surfaces, and a mark that reflects how partners and buyers already experience the brand.
Discovery / Diagnose
During Discovery we found that informal or dated marks were diluting recognition when collateral sat next to larger competitors. The logo had to feel intentional and ownable without leaning on generic trade clichés that would age quickly.
Unsere Lösung
Wir planen und liefern als ein Full-Service-Team. Die Liste unten nennt die wichtigsten Kompetenzbereiche, die in diesem Mandat zusammenkamen, vor der vollen Story.
Kombinierte Kompetenzen
- Brand discovery and visual direction
- Logo design and refinement
- Identity-ready artwork and export guidance
We explored positioning cues from the client's sector and story, refined typography and symbol direction through structured iteration, and delivered a cohesive logo system with usage guidance suitable for proposals, contracts, packaging, and screen-first channels.
Ergebnisse
Shipped an ownable logo direction with clear lockups and contrast-safe treatments so the team can present a consistent face across campaigns, documentation, and partner-facing materials.
Output & Umsetzung
Nächster Schritt
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