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Fallstudie
Web & AppHandel & LogistikKunde: Formtrade International
Formtrade International Fertilizer Trade Web Presence
- Web- und App-Entwicklung
Wie wir die Herausforderung gerahmt, Kompetenzen gebündelt und als ein verantwortliches Team geliefert haben.
Die Herausforderung
Formtrade needed a focused global story for fertilizer and agri-input trade: urea, ammonia, NPK, DAP, and ammonium sulfate had to pair cleanly with procurement, logistics, market intelligence, and investment facilitation for farmers, distributors, and institutional buyers.
Discovery / Diagnose
During Discovery we found that Formtrade's product expertise (urea, ammonia, NPK, DAP) was diluted by services that lacked context. Farmers, distributors, and institutional buyers needed product-first navigation with supply chain and market intelligence as supporting capabilities.
Unsere Lösung
Wir planen und liefern als ein Full-Service-Team. Die Liste unten nennt die wichtigsten Kompetenzbereiche, die in diesem Mandat zusammenkamen, vor der vollen Story.
Kombinierte Kompetenzen
- Positioning for fertilizer and agricultural inputs trading
- UX and visual design for B2B commodities
- Marketing website build and launch
- Content architecture for products, services, and sustainability narrative
We led with trusted supply and sustainable growth, structured products and services for fast scanning, reinforced network, quality, and ethics proof, and launched a responsive marketing site with quote and call-booking paths aligned to bulk commodity sales cycles.
Ergebnisse
Delivered a product-led site with clear commodity pages. Quote and booking paths are now tuned to bulk commodity sales cycles rather than generic contact forms.
Output & Umsetzung
Nächster Schritt
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