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Fallstudie
Web & AppHandel & LogistikKunde: Acte
Acte Corporate & Commodities Web Presence
- Web- und App-Entwicklung
Wie wir die Herausforderung gerahmt, Kompetenzen gebündelt und als ein verantwortliches Team geliefert haben.
Die Herausforderung
Acte needed a clear, credible digital front door for global commodity trading: metals and minerals, agri-food, plus services such as trading and logistics, without overwhelming partners with noise.
Discovery / Diagnose
During Discovery we found that Acte's existing digital footprint did not reflect the breadth of their commodity portfolio or logistics capability. Buyers in metals, minerals, and agri-food were bouncing because the site lacked the product hierarchy and trust signals needed to move from browsing to a serious trade conversation.
Unsere Lösung
Wir planen und liefern als ein Full-Service-Team. Die Liste unten nennt die wichtigsten Kompetenzbereiche, die in diesem Mandat zusammenkamen, vor der vollen Story.
Kombinierte Kompetenzen
- Positioning & information architecture
- UX and visual design for B2B
- Marketing website build and launch
- Content structure for products and services
We structured the story around trust, reach, and product lines, then designed and built a responsive marketing site with strong hierarchy, service and product paths, and a direct path to contact for B2B conversations.
Ergebnisse
Delivered a structured B2B site with clear product and service paths. Inbound contact quality improved as partners could self-qualify against specific commodity lines before reaching out.
Output & Umsetzung
Nächster Schritt
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