Case study
How we framed the challenge, combined capabilities, and shipped as one accountable team.
ZIMA needed a credible advisory-led site for five core lines: financial advisory, CFO transformation, GRC, forensic and dispute services, and digital consulting, with industry coverage from banking and fintech to energy, commodities, public sector, and SMEs, plus consultation paths and policy pages for trust-led inbound.
During Discovery we found that ZIMA's five advisory lines served industries from banking and fintech to energy and public sector, but the service presentation was flat. Enterprise and mid-market buyers needed sector-specific framing to see how ZIMA's capabilities applied to their world.
We plan and deliver as one full-service team. The list below names the main capability areas that combined on this engagement, before the full narrative.
Capabilities combined
We led with empowering financial decisions and global growth, structured services and industries for scanning, reinforced experience and global-client positioning, and launched a responsive marketing site with privacy and terms support plus request-consultation conversion for enterprise and mid-market buyers.
Delivered a site where services and industries cross-reference to help buyers find relevant capability quickly. Consultation conversion paths are structured for enterprise procurement expectations.


