Loading...
Case study
Web & AppTrading & LogisticsClient: Tufan Group
Tufan Group Multi-Sector Corporate Web Presence
- Web & App Development
How we framed the challenge, combined capabilities, and shipped as one accountable team.
The Challenge
Tufan Group needed one credible house brand for a Swiss-rooted enterprise since 1963: commodity trade, agriculture and livestock, logistics and transportation, and industrial manufacturing, alongside tangible assets (hospitality, retail and mixed-use, fuel retail, warehousing) and a global footprint story without fragmenting the narrative.
Discovery / Diagnosis
During Discovery we found that Tufan Group's diversification across trade, agriculture, logistics, manufacturing, and hospitality created narrative fragmentation. The challenge was presenting a 60+ year Swiss legacy across five sectors without diluting the parent brand or confusing investor and partner audiences.
Our Solution
We plan and deliver as one full-service team. The list below names the main capability areas that combined on this engagement, before the full narrative.
Capabilities combined
- Positioning for diversified trade, ag, and logistics
- UX and visual design for corporate group storytelling
- Marketing website build and launch
- Content architecture for sectors, assets, footprint, and leadership
We led with trade, build, and evolve, structured business sectors and asset pillars for scanning, surfaced HQ and regional operations proof, and launched a responsive marketing site with team and consultation paths plus contact details aligned to institutional partners and investors.
Results
Launched a corporate group site where sector breadth reinforces rather than fragments the brand. HQ and regional operations proof, leadership visibility, and a clear consultation path serve institutional partners and investors.
Output & Execution
