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Case study
Web & AppTrading & LogisticsClient: Hirad Foodstuff
Hirad Foodstuff Trade & Distribution Web Presence
- Web & App Development
How we framed the challenge, combined capabilities, and shipped as one accountable team.
The Challenge
Hirad needed a single trusted supplier story for food and essential goods, plus farmer- and investor-facing services and transportation and logistics, with a product menu spanning oils, salt, sugar, rice, urea, and copper cathodes for wholesale and distribution buyers in Turkey and abroad.
Discovery / Diagnosis
During Discovery we found that Hirad's product range (oils, rice, salt, sugar alongside copper cathodes and urea) created a mixed signal for buyers expecting a food specialist. The supplier story needed clear segmentation so foodstuff buyers and industrial buyers both felt at home.
Our Solution
We plan and deliver as one full-service team. The list below names the main capability areas that combined on this engagement, before the full narrative.
Capabilities combined
- Positioning for food trade and agri-adjacent commodities
- UX and visual design for B2B food and distribution
- Marketing website build and launch
- Content architecture for services, products, and logistics narrative
We led with quality supply and distribution excellence, structured services and products for scanning, reinforced import-export and partnership credibility, and launched a responsive marketing site with quote paths and imprint and privacy support for compliant B2B outreach.
Results
Shipped a site with distinct product paths for food and industrial commodities. Import-export and distribution credibility are now front and center for wholesale buyers in Turkey and abroad.
Output & Execution
