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Case study
Web & AppTrading & LogisticsClient: Formtrade International
Formtrade International Fertilizer Trade Web Presence
- Web & App Development
How we framed the challenge, combined capabilities, and shipped as one accountable team.
The Challenge
Formtrade needed a focused global story for fertilizer and agri-input trade: urea, ammonia, NPK, DAP, and ammonium sulfate had to pair cleanly with procurement, logistics, market intelligence, and investment facilitation for farmers, distributors, and institutional buyers.
Discovery / Diagnosis
During Discovery we found that Formtrade's product expertise (urea, ammonia, NPK, DAP) was diluted by services that lacked context. Farmers, distributors, and institutional buyers needed product-first navigation with supply chain and market intelligence as supporting capabilities.
Our Solution
We plan and deliver as one full-service team. The list below names the main capability areas that combined on this engagement, before the full narrative.
Capabilities combined
- Positioning for fertilizer and agricultural inputs trading
- UX and visual design for B2B commodities
- Marketing website build and launch
- Content architecture for products, services, and sustainability narrative
We led with trusted supply and sustainable growth, structured products and services for fast scanning, reinforced network, quality, and ethics proof, and launched a responsive marketing site with quote and call-booking paths aligned to bulk commodity sales cycles.
Results
Delivered a product-led site with clear commodity pages. Quote and booking paths are now tuned to bulk commodity sales cycles rather than generic contact forms.
Output & Execution
