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Case study
Web & AppTrading & LogisticsClient: Dimarke Trading
Dimarke Industrial Supply & Solutions Web Presence
- Web & App Development
How we framed the challenge, combined capabilities, and shipped as one accountable team.
The Challenge
Dimarke needed a technical B2B site that matched heavy-industry buyers: equipment and spare parts across many categories, plus project supply, logistics, procurement, and support, with sector credibility for oil and gas, petrochemical, steel, mining, and railway audiences.
Discovery / Diagnosis
During Discovery we found that Dimarke's deep product taxonomy (equipment, spare parts across dozens of categories) needed a technical architecture matching how heavy-industry procurement teams actually search. Generic pages were losing MRO and project supply buyers who expect sector-specific navigation.
Our Solution
We plan and deliver as one full-service team. The list below names the main capability areas that combined on this engagement, before the full narrative.
Capabilities combined
- Positioning for industrial equipment and MRO-style supply
- UX and visual design for technical B2B
- Marketing website build and launch
- Information architecture for solutions, products, and industries
We led with supply and performance, structured solutions and a deep product taxonomy for scanning, surfaced experience, warehousing footprint, and partnership proof, and launched a responsive marketing site with clear paths to solutions, products, and contact.
Results
Delivered a technically structured site where solutions and products are organized by application. Oil and gas, petrochemical, steel, mining, and railway buyers can navigate to their sector without cross-referencing.
Output & Execution
