Loading...
Case study
Web & AppTrading & LogisticsClient: Acte
Acte Corporate & Commodities Web Presence
- Web & App Development
How we framed the challenge, combined capabilities, and shipped as one accountable team.
The Challenge
Acte needed a clear, credible digital front door for global commodity trading: metals and minerals, agri-food, plus services such as trading and logistics, without overwhelming partners with noise.
Discovery / Diagnosis
During Discovery we found that Acte's existing digital footprint did not reflect the breadth of their commodity portfolio or logistics capability. Buyers in metals, minerals, and agri-food were bouncing because the site lacked the product hierarchy and trust signals needed to move from browsing to a serious trade conversation.
Our Solution
We plan and deliver as one full-service team. The list below names the main capability areas that combined on this engagement, before the full narrative.
Capabilities combined
- Positioning & information architecture
- UX and visual design for B2B
- Marketing website build and launch
- Content structure for products and services
We structured the story around trust, reach, and product lines, then designed and built a responsive marketing site with strong hierarchy, service and product paths, and a direct path to contact for B2B conversations.
Results
Delivered a structured B2B site with clear product and service paths. Inbound contact quality improved as partners could self-qualify against specific commodity lines before reaching out.
Output & Execution
